Mondo Fly Fishing

So there's a new gear company aimed at Gen Y and Millenials, I guess, named Mondo Fly Fishing.

www.mondoflyfishing.com

Right now they're crowd funded and offering complete rod and reel packages starting around  $340.00.

What seems to set them apart is the new approach to colors and artwork they're  putting together. If you've seen the artwork reels from Abel in the last few years, that's a good place to start. Might not be something the old school traditionalists will welcome with open arms, but if you want to add some color to your day on the water this might be it.